Gaining More Traffic? Optimize Your Website/Blog Using Keywords
In my last post I discussed how search engines play an important role in gaining traffic (Search Engine Optimization (SEO) - Driving Traffic To Your Website/Blog). There I explained that in search engine optimization two important things must do. The one is writing quality content containing your keywords and the other is getting important websites with similar content themes to link to your website.
To these two the first one is the most important, keywords. Why? Most people go & find their searches or keywords like names of products, articles, news, etc to search engines. And search engines searches the web to find websites containing those words or keywords and link to them. In this process keyword plays the most important role.
Managing Your Keyword
Here are where to put your keywords on your website/blog.
Title Tags: The most common place where to put keywords is on title tag. The title tag identifies the content of a web page and appears at the top of the browser window. Title tag tells search engines and users what a web page is about. The text in title tag is also what the search engines use when they link back to web pages through the search results.
Meta Tags: The Meta Description tag is often used as the summary text in search results. The Meta Keywords tag is no longer a factor in ranking web pages, but if you use the Meta Description tag you can at least have some influence over how your listing is displayed.
Headings: A heading briefly describes the content of the section that follows it, similar to a newspaper headline. Trying to put your keywords here can also add points to get optimize.
Page Content: Here is where the most obvious place to put your keywords. A piece of advice, don’t over do it to insert your keywords here. Try to write naturally so that your visitors are drawn in to your content. If you do that, more visitors will come to your page. Today there are still many SEO’s who fret about the ideal combination and placement of keywords on a page. These SEO’s would be better served if they spent more time building quality content.
In my next post I will discussed the second important thing in search engine optimization, getting important websites with similar content to link to your website.
